Digital B2B Marketing
- I oversaw creation and implementation of annual Cyber Sale and Warehouse Sale campaigns, including design collaboration with in-house team, email marketing workflows, product selection, social media content, and bookstore signage
- Led new product promotion campaign for Jesse Tree: wrote product assembly instructions, developed and shot promotional video, built promotional emails, created social media graphics and copy
- Wrote and edited content, including blogs, web pages, social media, emails, white papers, podcast scripts, video scripts; optimized content assets for SEO and lead generation
- Managed 20 freelance writers; built content calendar for 6 blog threads; repurposed content as needed
- Managed Facebook groups; published podcasts
Lutheran Life
I oversaw the creation and implementation of quarterly publication, including: selecting featured products, working with freelance writers, approving design and graphics with in-house team, editing and finalizing content, publishing and sharing through marketing and social media campaigns.
Music Catalog
I managed the strategic creation and publication of the annual CPH Music Catalog, including: designing the cover and in-house ads, editing product description copy, interviewing musicians, collaborating with the Music Department to approve product titles, descriptions and pricing, oversee budget and final approval.
Allison Beussink 